AO1a 15% |
Recall knowledge | I can remember subject information that I have been taught. |
AO1b 20% |
Show understanding | I can explain features, characteristics, advantages and disadvantages of business concepts. |
AO2 35% |
Context (application to case study)
Calculations |
I can apply my knowledge to a business case study and show context throughout my answer.
I can use case study data to do calculations (remembering formulae). |
AO3a 20% |
Analyse | I can create five linked strands of analysis by developing causes and consequences from a point. |
AO3b 10% |
Evaluate | I can offer balance in my response and make an overall decision which includes a ‘however’ factor. |
Grade | Command Words + AO’s | Knowledge and Skills |
W1 | Select AO1 |
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W2 | Define AO1 |
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W3 | Define AO1 |
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1 | Multiple choice questions AO1
Define key terms AO1 “Select one answer” |
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2 | Give AO1
“Give one element of the marketing mix” |
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3 | Identify AO2
State AO2 “Using figure x, identify the supermarket with the largest market share” “State one way/ drawback/benefit” |
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4 | Explain AO1 – limited
Outline AO2 “Explain one advantage/ one drawback/ method” “Outline one risk for business X/ impact on business Y” |
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5 | Explain AO1 – secure
Calculate AO2 “Explain one advantage/ one drawback/ method” “Using table x, calculate the average rate of return/ profit margin/ total costs for business x” |
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6 | Discuss AO1 + AO3
“Discuss the importance of cash flow to the survival of a small business” |
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7 | Analyse AO2 + AO3
“Analyse the impact of X on business Y” |
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8 | Justify AO2 + AO3
“Justify which of the two options business X should choose” |
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9 | Evaluate AO2 + AO3
“Evaluate the likely impact on business x of this decision” |
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